Logo for a self-service laundromat aimed at meeting the needs of modern young people in the city of São Paulo. With hand-drawn typography and vintage inspiration, the letter "O" incorporates a square, a visual reference to the washing machine.

The visual identity is made up of authorial illustrations and graphic elements that provide a simple, direct and fun language, summarizing the project's concept in the slogan: I love doing laundry! The color palette, youthful and bright, is predominantly blue, which refers to cleanliness.