The creation of the brand for a psychologist, with a focus on the psychoanalytical approach and the teachings of Freud and Lacan, seeks to reflect the fluidity of the analytical process. Inspired by the myth of the mills and Ariadne's thread, the visual identity also incorporates concepts from Penrose and Escher's theory of impossible objects, as well as geometric and topological elements, such as the Moebius strip and Klein's bottle, which symbolize the complexity of the self and the therapeutic process.

The graphic elements were created by hand, establishing an analogy with the construction of the self and the therapeutic journey. This approach results in a symbolic set that accompanies the logo in institutional applications and various materials, reinforcing the connection between the brand and the depth of psychoanalytic work.