AP

About

Development of a communication plan and strategy for social networks, landing page and creative materials for PCP Academy, an institution dedicated to teaching person-centered psychotherapy, based on the philosophy of Carl Rogers.

The academy offers courses and lectures for psychotherapy professionals around the world, promoting a collaborative environment that explores the history and principles of this approach, as well as the dynamics between therapists and clients.

Under the direction of Antonio Santos and William Stillwell, experienced psychotherapists and former colleagues of Carl Rogers, the PCP Academy seeks to inspire personal and professional development, emphasizing the building of empathic relationships with clients through in-depth discussions and shared experiences.

Technical sheet

Management

Alessandra Pinheiro

Design

Yan Carvalho

Copywriting

Julia Tangari

Landing Page

Acheme

CFP Academy

Online 2024