Creation of the brand, visual identity and development of the website for the Disinformation Observatory, an initiative of Unicamp - State University of Campinas, in conjunction with USP, UFAC, UEPB and the UNESCO-UNAOC UNITWIN higher education network for Informational Media Literacy and Intercultural Dialogue, to promote a broad dialogue between various areas of knowledge, involving organic intellectuals and Brazilian society, including social actors and community leaders. The project aims to broaden the dialog and guarantee access to quality information and education for all.

The Observatory's visual identity was conceived using the concept of searching and investigating in the digital environment to combat lies, or fake news. The logo is represented by the magnifying glass (the researcher's instrument) and the signs of a radar that symbolize the digital world and the propagation of information or messages in waves. The signature is made up of the highlighted word "des", in a text marker, emphasizing the project's mission, which aims to broaden dialogue and guarantee access to quality information and education for all.