Branding and visual identity project for Punita Miranda, a specialist in the historical and academic study of Jung, who promotes courses, lectures and publications through "The Jungian Way" - a reliable and accessible source of knowledge about Jung, both for the training of academic professionals and for the general public in the UK and Brazil.

The visual identity uses the metaphor of the "path" of individuation, incorporating symbolic elements used by Jung, such as mountains, snakes and circles, which represent the winding path, the awakening of consciousness and the symbol of the self. The visual elements and colors of the project were carefully chosen from Jung's imagery repertoire to reflect the depth of the psychic content and the totality of the individuation process.