The logo was created to reposition the law firm Becker Amaral Advogados SS in the market. The firm specializes in consultancy, advisory and litigation in the areas of agribusiness, rural credit and copyright, now expanding its services to include environmental law and industrial property.

The visual collection developed for the new identity incorporates traditional elements of the legal field, such as the scales and the figure of the Goddess Themis, symbolizing justice. In addition, photographs of the office building and the rural area of Padre Bernardo, Goiás, help to personalize the brand. The color palette, which combines shades of green, yellow, ochre and brown, makes references to nature and the earth, evoking themes of plantations and the environment.