AP

About

Logo for a women's fashion and accessories company owned by a young international designer who adopts a sustainable, vegan and haute couture fashion concept, manufacturing high-quality garments and finishes using 100% sustainable and recyclable fabrics and processes.

Contrary to the trend of simplifying brands, the brand's symbol was drawn in ink, with a baroque aesthetic. The central image is a pair of sewing scissors, decorated with mermaids and leaves, symbolizing the feminine universe, nature and sustainability. The serif typeface highlights the "A" at the beginning and end of the word "augusta", creating visual balance and austerity. 

Technical sheet

Management

Alessandra Pinheiro

Design

Alessandra Pinheiro

Augusta

Paris, France 2017