The visual identity project for the website of Adegraf, the Association of Graphic Designers of the Federal District, aims to strengthen the presence of this non-profit civil society, which for over 22 years has contributed to raising the standard of excellence in design. The new identity seeks to reflect the association's history and values, promoting a space for dialog and collaboration between designers and the community.

The identity is based on the Adegraf logo, which maintains its essence by using the "A" and the triangle as central elements that are replicated in various visual components, including the website backgrounds. Iconic photographs of Brasília, such as the Cathedral and the JK Bridge, were added to pay homage to local design and its cultural relevance. The reticule element added to the photographs alludes to graphic design and its printing processes.